MISLEADING ADVERTISEMENTS

 " Misleading Advertisement that you should be Aware Of "

What is misleading advertisement ?

       Under the Consumer Protection Act 2007, advertising is seen as misleading if it involves false, misleading or deceptive information that is likely to cause the average consumer to act in a way they might otherwise not.                          Advertising may also be considered misleading if important information that the average consumer needs to make an informed decision is left out.  Misleading advertising covers claims made directly to consumers by manufacturers, distributors and retailers, as well as in advertisements, catalogues, websites etc.

Examples of misleading advertising

• >>A false claim about the characteristics of the goods or service, e.g. – a product is a different color, size or weight to what is advertised.
• >>The price or way the price is calculated is misrepresented, e.g. – products are advertised at sale prices, but turn out not to be.
• >>The way the goods or service are supplied is misrepresented, e.g. – free delivery is advertised, but the delivery actually involves some sort of fee or charge.
• >>Any aspect about the advertiser is misrepresented, e.g. – the business is presented as being a member of a trade association, when they are actually not.
• >>The advertisement creates a false impression about a product or service, even if the information given is correct.
• >>Any important information is hidden or left out.
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Forms of advertisement

      Remember that advertisements may take many different forms, such as:

    1.Press advertisements in newspapers or magazines              2.Television or radio commercials      
    3.Posters telling the public about an event or concert               4.Digital advertisements on websites or mobile phones          5.Websites      
    6.Shop signs (giving information unique to a particular                                                                              shop)                      7.Sales/direct mail letters    
    8.Faxes of promotional material   
    9. Catalogues

          Thank You

      Sahibur Rahman